“Oh, you do SEO. Can you put my site at the top of Google?”
If I had a nickel for every time a prospective client asked me that question, I’d be a rich woman. A very rich woman. Now if only I could snap my fingers and have it done as effortlessly as many people think it can be done, I’d be even richer. I don’t hate that question. Nor do I grit my teeth. Roll my eyes. Or exhibit any sort of body language hinting at disapproval. I get what you’re asking.
Alas, putting a site at the top of a search engine is not as easy as, say, putting away the laundry or putting a cake in the oven. If it can be done, and it’s a worthwhile term, it will take some time.
If someone tells you right of the bat, “Yes I can put you in #1 no problem!” after only a single sit-down or phone conversation….RUN, don’t walk to the nearest exit. If the price seems too good to be true, it probably is.
Technically speaking, a monkey with a bit of training could rank someone for something. Most often, business owners don’t finish the question: Can you rank me on Google for [insert keyword here]? Defining which terms you want to push for not only defines your goals, but it helps people like me give you a good evaluation of if it can (and should) be done. Sometimes keywords you think are golden are too competitive, but there are always creative ways to get your name out there…you just need a creative team that’s not afraid of a little legwork.
Where there’s heavy lifting to be done, there are always people looking for shortcuts and the and easy money. It’s no surprise SEOs often get typecast as modern day snake oil salesmen…and it’s a damned dirty shame.
Keyword research takes an excruciating amount of time. Verifying business locations should be a 10-minute process, but it can be dragged out for weeks. We think outside the box when developing and delivering content. We test, analyze and improve. We undo the damage done from previous firms buying spammy links or using deceptive black hat techniques to trick search engines. It’s dirty work in the trenches, but there’s no better feeling than watching a site surge in the SERPs and having clients call to report positive results. It makes all the sleepless nights of staring at content and code worth it.
If you want to know more about the right questions to ask when choosing a digital marketing firm, check out our follow up blog on 5 Ways Digital Marketers Boost Your Online Presence.