Search engine results pages (SERPs), are much more complicated than they were just a few years ago…and with one algorithm or another rolling out and updating, the cheap tactics budget SEOs could result in a penalty. And those are no fun to recover from.
So, if “How can I be number one on Google?” isn’t the right question to ask, what are some of the better questions to be asking? We’re glad you asked.
1. How can I increase traffic to my site and boost conversions?
This day in age, it’s not enough to be the first result in Google results. You want your business to show up in Google maps. You need quality backlinks to lead non-search engine viewers to the information they need. You need social media.
2. How do I develop a well-rounded, optimized online presence?
Mobile technology, 3rd-party directories and social media have drastically impacted how people search from say five years ago, and they’re going to continue to do so. New exciting platforms and accurate apps will rise to stardom, while others with calculating, money-grubbing, soul squashing algorithms (we’re looking at you Yelp) will eventually fall by the wayside. You’ll want to choose your social media platforms based on your target audience and custom tailor campaigns to create interaction and dialogue.
3. How can I better understand my viewers and how can I leverage my site to increase online conversions?
Understanding who your target audience is makes up only half of the equation. Determine where they hang out online and what they want is all part of what we call “viewer courtship”. There’s competitor and keyword research, ascertaining quality social followers (anyone can go on Fiverr and buy a few thousand), and most importantly, keeping them engaged. After implementing client’s campaigns, we then measure progress with data and analytics to determine its overall success, strengths, weaknesses and any shortcomings or obstacles. Then it’s restructuring, rinse and repeat the entire cycle over again And just for the record, Rica NEVER outsources any of it.
4. Where do I get answers to questions like these?
“Why did is there a dip in traffic this month?”
“Why is my competitor surpassing efforts?”
“Why am I not ranking for this term?”
“Can you change the way my title tag in Google?”
All common questions we hear. Seasoned SEOs can tell you, there are an infinite number of reasons why these things could be happening. And a good one is not afraid to say, “I don’t know, but I’ll find out.” Then we get to work and start doing some digging to determine what’s really going on with your site, and correct the issue.
5. Someone wrote a bad review on a directory. How do I handle it?
If you own a brick and mortar business, chances are there’s a listing for you on sites like Yelp, Angie’s List, YellowPages etc. Even if you haven’t claimed the business listing, customers can evaluate and review your products and services. Before the dawn of the Internet, business badmouthing rarely circulated outside social circles. Sure there could be an occasional op-ed piece or a news expose, but until recently business reviews have never been so readily available. Finding and keeping current with all the reviews from various directories, like your social media presence, is a time consuming endeavor. But don’t worry we handle that too.